GENIERR

A Korean Functional Personal Care Brand for Hair and Body Care, Powered by Patented pH.ROOT™ Technology

GENIERR is a Korean functional personal care brand focused on hair and body care. Developed by a professor with a dermatology background from Seoul National University, one of Korea's most prestigious universities, the brand combines professional skin science with everyday personal care routines.

At the core of GENIERR is pH.ROOT™, a proprietary patented technology created through the combination of vegan peptides, vegan exosomes, and probiotics. With 94% naturally derived ingredients, GENIERR offers high-concentration personal care formulas designed to support healthier hair, body, and scalp care experiences.

Key Strengths

Patented pH.ROOT™ Technology

GENIERR's proprietary pH.ROOT™ technology combines vegan peptides, vegan exosomes, and probiotics to create a patented ingredient system for functional personal care.

Hair & Body Care Focus

GENIERR is not positioned as a traditional skincare brand. It focuses on functional personal care products for hair, scalp, and body routines.

94% Naturally Derived Ingredients

Formulated with 94% naturally derived ingredients, GENIERR offers gentle yet concentrated care designed for everyday personal care use.

Developed by Dermatology-Based Expertise

Developed by a professor with a dermatology background from Seoul National University, GENIERR combines professional formulation expertise with modern personal care needs.

Scalp Serum

GLOW-8™ Peptide Serum

A scalp serum made with Maca Root Peptide™, Tribiome™, PHA, and LHA to support a hydrated and balanced scalp environment.

Scalp & Body Tool

RE2AL™ Dual Gua Sha

A 2-in-1 ceramic and cooling ball gua sha designed for scalp, face, and body self-care, with a grip-friendly silicone cover.

Scalp Absorption Tool

RE2AL™ Derma Stamp

A microneedle-based scalp tool with adjustable needle length, designed to support serum absorption and complete the scalp care routine.

Certifications & Compliance

GENIERR supports global market entry with product documentation, formula information, and certification-related materials.

Vegan & Clean Formula Direction

GENIERR products are designed with vegan formulas, naturally derived ingredients, and harmful ingredient exclusion principles.

Skin Irritation Testing

Key products are designed with low-irritation hair, scalp, and body care in mind, with testing information available upon request.

Documentation Available

Detailed product documents, formula information, clinical data, and certification status are available upon request.

Proof Points

Science, design, and product credibility that support the brand.

Founder-Led Scientific Expertise

GENIERR was founded by Dr. Han, whose background includes Seoul National University dermatology research experience, pharmaceutical engineering, published papers, and intellectual property assets.

Clinical Performance Data

GENIERR's GLOW-8™ Peptide Serum and GLOW-8™ Bonding Syrup have clinical testing data related to scalp hydration, scalp barrier, hair density, hair fall, gloss retention, and hair damage improvement.

Design & Brand Recognition

GENIERR's product design reflects the brand's self-care philosophy and has received design recognition, including iF Design Award 2026 and Good Design Korea.