CJ ONSTYLE ONCUBATING PROGRAM

YNM

by Deluxe Beauty

Korean lip care and color cosmetics made for natural glow beauty.

YNM is a Korean beauty brand focused on lip care and lip makeup, led by its signature Rainbow Honey Lip Balm — color-changing formulas, eye-catching packaging, and social-friendly product concepts for global beauty consumers.

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South Korea

Lip Care & Color Cosmetics

20+ Countries · 10,000+ Stores

Key Strengths

Signature Color Changing Lip Balm

Rainbow Honey Lip Balm creates a natural color change based on lip temperature and pH, offering a personalized lip care and makeup experience.

Strong Lip Category Focus

YNM offers a focused lip portfolio including lip balm, lip tint, lip plumper, lip scrub, and other lip care products.

Social Friendly Product Concept

The visible before-and-after effect, colorful packaging, and playful product design make YNM suitable for influencer content, short-form videos, and social commerce.

Global Retail Readiness

Distribution experience across 20+ countries and 10,000+ stores, with CPNP registration, labeling, and global retail operations.

Product Lineup

View Products

Butter Pot & Serum

Super Slim Skinny Brow

Clear Fit Eyeliner

Dew Drop Lip Oil

Heart Jelling Tint

Ultimate Lip Plumper

Candy Gloss Balm

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Certifications & Compliance

YNM supports global market entry with cosmetic registration and export-ready documentation.

CPNP Registered
Registered under the EU Cosmetic Products Notification Portal for European market distribution.
Country-Specific Labeling Support
Localized labeling can be prepared according to destination market requirements.
Documentation Available
Detailed certification and product documents are available upon request.

Export Experience

Active distribution across four global regions.

United States

Europe

Middle East

Asia

20+ countries · 10,000+ stores

Proof Points

Recognition, sales scale, and retail experience that back the brand.

Olive Young Award Recognition

Rainbow Honey Lip Balm was recognized in the lip care category at the Olive Young Awards for 2023 and 2024.

5M+ Cumulative Sales

Rainbow Honey Lip Balm has reached over 5 million cumulative sales.

Retail Channels

Matsumoto Kiyoshi HK, Sasa, Watsons, Olive Young US, TJ MAXX, Marshalls, 7-Eleven, StyleKorean, YesStyle.

Interested in YNM?

Select YNM in the Request an online meeting form, and Outcome can share brand information, send the brand deck, or arrange an introduction meeting with the brand team.