Shake Baby
by Slowrocket
A flavor-led Korean daily protein brand made for tasty, fun, and lifestyle-friendly meal replacement.
Shake Baby is a Korean protein brand designed to make daily nutrition easier, more enjoyable, and more lifestyle-driven. With dessert-inspired flavors, crunchy toppings, pastel packaging, and balanced nutrition, the brand turns protein shakes into a fun daily routine for consumers who want taste, texture, and convenience in one meal replacement product.
Key Strengths
Flavor-Led Protein Experience
Shake Baby offers a wide range of dessert-inspired flavors designed to reduce flavor fatigue and make protein routines easier to continue.
Crunchy Texture & Toppings
The brand adds freeze-dried toppings, crunch balls, granola, cereal, and other textures to create a more satisfying eating experience.
Lifestyle-Friendly Visual Identity
With pastel packaging and playful product design, Shake Baby feels closer to a lifestyle item than a traditional protein supplement.
Retail-Proven Growth
Shake Baby has demonstrated strong traction across Korean retail, ecommerce, live commerce, Japan, and Southeast Asian channels.
Product Experience Video
See how Shake Baby turns daily protein into a fun, flavorful, and easy meal replacement routine.
Daily protein · Dessert-inspired flavors · Portable meal replacement · Retail-ready K-wellness brand
Certifications & Compliance
Shake Baby supports buyer review with product information, nutrition details, retail materials, and market discussion documents.
Nutrition Information Available
Protein, dietary fiber, vitamin, mineral, and product nutrition information can be provided for buyer review.
Retail Channel Readiness
Shake Baby is suitable for H&B stores, supermarkets, hypermarkets, ecommerce platforms, and lifestyle retail channels.
Market-Specific Review
Product, labeling, import, and retail requirements can be reviewed according to destination market needs.
Export Experience
Active domestic and global retail presence across H&B, ecommerce, offline retail, and global marketplace channels.
Japan · Southeast Asia · Global Ecommerce · Open for LATAM opportunities
Proof Points
Sales traction, retail expansion, and global channel experience that support the brand.
7M+ Cumulative Units Sold
Since launch, Shake Baby has recorded more than 3 million cumulative units sold and continues to sell more than 100,000 units per month.
Major Korean Retail Presence
Shake Baby is sold across key Korean channels including Olive Young, Coupang, Market Kurly, Kakao Gift, live commerce, and home shopping.
Japan & Southeast Asia Expansion
Shake Baby has expanded into global retail channels including Don Quijote, Loft, Plaza, Costco Japan, Guardian Malaysia and Singapore, Qoo10, Shopee, and Southeast Asian drugstore channels.
Interested in Shake Baby?
Select Shake Baby in the Request an online meeting form, and Outcome can share brand information, send the brand deck, or arrange an introduction meeting with the brand team.
This brand is part of the CJ ONSTYLE Oncubating Program, curated and introduced by Outcome for LATAM buyers.
CJ ONSTYLE × OUTCOME